Home Opinions Columns T J S George Today is new year’s day, says the West. Others agree. How the power of marketing controls the world Happy New Year! On second thoughts, why? In half the world January 1 is not the day on which a new year starts. Share Via Email Published: 01st January 2017 04:00 AM | Last Updated: 01st January 2017 09:30 AM | A+A A- By T J S George Stay up to date on all the latest T J S George news with The New Indian Express App. Download nowGet the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.