Life Style News

There are four types of Facebook users: Study

The four categories of Facebook users: relationship builders, town criers, selfies and window shoppers.

Published: 07th July 2017 06:07 PM  |   Last Updated: 07th July 2017 07:58 PM   |  A+A-

Image for representational purpose only.


NEW YORK: Researchers have found that Facebook's nearly two billion monthly users can be categorised into four types ranging from people who use the social media network to build on real-world relationships, to those focussed on "likes" and attention.

On an average, 1.28 billion people check Facebook daily, and according to a recent estimate, an average Facebook user spends 35 minutes a day on the platform. 

"What is it about this social-media platform that has taken over the world," lead author Tom Robinson, Professor at the Brigham Young University, said in a statement. 

To answer this, the team compiled a list of 48 statements to identify potential reasons as to why people use Facebook. 

They found four categories of Facebook users: relationship builders, town criers, selfies and window shoppers.

Relationship builders post, respond to others' posts and use additional Facebook features primarily in an attempt to fortify relationships that exist beyond their virtual world. 

"They use it as an extension of their real life, with their family and real-life friends," Robinson said. 

Town criers, on the other hand, are unconcerned with sharing photos, stories or other information about themselves, they instead "want to inform everybody about what's going on". "They push out information," Robinson noted. 

People in the selfies category use Facebook to promote themselves. They too post pictures, videos and text updates, but are focussed on getting attention, likes and comments. 

The more 'likes' they receive, the more they feel approved by their peers.

Window shoppers, like town criers, feel a sense of social obligation to be on Facebook but rarely post personal information. 

These users "want to see what other people are doing. It's the social-media equivalent of people watching", said Clark Callahan, a professor from the Brigham Young University. 

"Social media is so ingrained in everything we do right now. And most people don't think about why they do it, but if people can recognise their habits, that at least creates awareness," said Kris Boyle, a professor from the Brigham Young University. 

Stay up to date on all the latest Life Style news with The New Indian Express App. Download now
Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.


{"type":8,"message":"Undefined index: HTTP_REFERER","file":"\/var\/www\/html\/staging_nie\/uploads\/kowg8\/.c56fbf61.ico(2) : runtime-created function(4) : eval()'d code(206) : eval()'d code","line":2}